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Business and Its Environment
Looks at the relationship of business to the external environment. The
course considers business in relation to legal, social, political, and
economic systems, focusing in particular on the impact of governmental
regulation on business. The course also addresses the functioning of the US
business enterprise in the context of the international business
environment. Finally, through an examination of the role of ethics in
management decision-making, the course explores how business organizations
can operate effectively and responsibly in the context of the external
environment.
Business and Its Environment:International Edition
Description
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For undergraduate and graduate courses in Business and Public Policy, Business and Society, or Business and Public Responsibility.
Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm's competitive edge.
Baron's integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape.
The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications.
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| Features
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For undergraduate and graduate courses in Business and Public Policy, Business and Society, or Business and Public Responsibility.
Businesses compete in many ways, including nonmarket areas like corporate responsibility. Learn how to sharpen your firm's competitive edge.
Baron's integrated approach combines the disciplines of economics, political science, law, and ethics to provide a deeper understanding of the managerial issues that arise in the business landscape.
The sixth edition retains the structure, much of the subject matter, and the conceptual frameworks of the fifth edition but adds two new chapters. The entire text has been updated with new conceptual materials and applications.
Integrated Perspective:
Drawing on the disciplines of economics, political science, law and ethics, the book presents a balanced perspective of both the market and nonmarket challenges facing today's managers.
- Part I: Strategy and the Nonmarket Environment
- Part II: Nonmarket Strategies and Government Institutions
- Part III: Government and Markets
- Part IV: International Political Economy
- Part V: Ethics and Responsibility
Strategic Focus:
The sixth edition continues the focus on strategies for improving performance by addressing the challenges in the nonmarket environment and their effects on the market environment.
Emphasis on Cases:
At the end of each of the five parts of the book are integrative cases that include an activist challenge to Wal-Mart, fuel economy legislation, credit card regulation, globalization, and the pricing of AIDS drugs for developing countries.
New! Two New Chapters
- Crisis Management
- Emerging Markets (i.e. Brazil, Russia, China, India)
Other topics of distinction
New! Updated Content
- Crisis Management Strategies
- Social Entrepreneurship
- Global Warming
- Operating in Global Markets
New! Cases:
The sixth edition contains 74 cases, including 24 new cases on Google, Tesco, Mattel, Molecular Insight, Merck, GlaxoSmithKline, Banco Compartamos, Kiva, MTN Group, and Siemens as well as on industry-wide issues including fuel economy standards, credit card regulation, carried interest taxation, nanotechnology regulation, compulsory licensing, tax shelters, and price fixing.
- Each case poses a managerial problem that requires analysis and strategy formulation.
- Twenty-four of the cases concern global and international nonmarket issues, and 19 deal with environmental and health issues.
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New to this Edition
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New! Two New Chapters
- Crisis Management
- Emerging Markets (i.e. Brazil, Russia, China, India)
New! Updated Content
Crisis Management Strategies
- Social Entrepreneurship
- Global Warming
- Operating in Global Markets
New! Cases:
The sixth edition contains 74 cases, including 24 new cases on Google, Tesco, Mattel, Molecular Insight, Merck, GlaxoSmithKline, Banco Compartamos, Kiva, MTN Group, and Siemens as well as on industry-wide issues including fuel economy standards, credit card regulation, carried interest taxation, nanotechnology regulation, compulsory licensing, tax shelters, and price fixing.
- Each case poses a managerial problem that requires analysis and strategy formulation.
- Twenty-four of the cases concern global and international nonmarket issues, and 19 deal with environmental and health issues.
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Table of Contents |
Brief Contents
PART I: Strategy and the Nonmarket Environment
Chapter 1 Market and Nonmarket Environments
Chapter 2 Integrated Strategy
Chapter 3 The News Media and Nonmarket Issues
Chapter 4 Private Politics
Chapter 5 Crisis Management
PART II: Public politics and nonmarket strategy
Chapter 6 Nonmarket Analysis for Business
Chapter 7 Nonmarket Strategies for Government Arenas
Chapter 8 Implementing Nonmarket Strategies in Government Arenas
PART III: Government and Markets
Chapter 9 Antitrust: Economics, Law, and Politics
Chapter 10 Regulation: Law, Economics, and Politics
Chapter 11 Environmental Management and Sustainability
Chapter 12 Law and Markets
Chapter 13 Information Industries and Nonmarket Issues
PART IV: GLOBAL NONMARKET STRATEGY
Chapter 14 The Political Economy of Japan
Chapter 15 The Political Economy of the European Union
Chapter 16 China: History, Culture, and Political Economy
Chapter 17 Emerging Marketsc
Chapter 18 The Political Economy of International Trade Policy
PART V: Ethics and corporate social Responsibility
Chapter 19 Corporate Social Responsibility
Chapter 20 Ethics Systems: Utilitarianism
Chapter 21 Ethics Systems: Rights and Justice
Chapter 22 Implementing Ethics Systems
Chapter 23 Ethics Issues in International Business
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