Internet Marketing

Internet Marketing

The contemporary environment requires more demonstrated cost effectiveness from every marketing program than ever before. Meanwhile the customer demands quality, value, service, and quick delivery. The primary way to resolve these potentially conflicting mandates is through information-driven relationship marketing programs. This course examines the customer database as the key element in marketing programs of this type. It considers strategic implications in both business and consumer markets, for both products and services. It pays special attention to the role of interactive media, including the Internet. It aims to develop a reasonable level of technical sophistication in terms of what information technology can and cannot accomplish, but it does not involve hands-on computer applications.

Online MBA - Marketing Specialization

According to a Collegiate Employment Research Institute (CERI) survey, an MBA-holder who majored in marketing took home between $46,500 and $58,800 in 2005. An online MBA with a marketing specialization prepares you in the same way as a traditional MBA program without the need to waste time commuting and, in some cases, conforming to a set schedule that conflicts with your current job. If you're looking to invest in your future, pursuing your Masters in Business Administration with a marketing specialization is a great way to do it.

An online MBA with a marketing specialization degree prepares you for a marketing career working with senior management within a variety of organizations. A marketing MBA degree teaches you how to understand consumer behavior, develop effective Advertising strategies, and communicate with consumers and businesses. Your MBA can lead to executive positions in Advertising, public relations, and corporate management.

The U.S. Census Bureau reports that a master's degree can earn you an additional $240,000 in salary over the course of your lifetime. Of course, no educational program can guarantee a specific salary or even employment when you graduate, but an online MBA with a marketing specialization can strengthen your ability to command a higher salary and better employment.